diff --git a/.data/demo.gif b/.data/demo.gif
new file mode 100644
index 0000000..0341005
Binary files /dev/null and b/.data/demo.gif differ
diff --git a/.dockerignore b/.dockerignore
index 8893c78..486cd23 100644
--- a/.dockerignore
+++ b/.dockerignore
@@ -1,7 +1,7 @@
 /.git
 /.scripts
+/.data
 /dist
-/doc
 /ui
 /utils
 /image
diff --git a/README.md b/README.md
index 630a93b..69cad6b 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,9 @@
 # dive
 [![Go Report Card](https://goreportcard.com/badge/github.com/wagoodman/dive)](https://goreportcard.com/report/github.com/wagoodman/dive)
 
-**A tool for interrogating docker images.**
+**A tool for exploring the contents of a docker image, even within each layer.**
+
+![Image](.data/demo.gif)
 
 To analyze a Docker image simply run dive with an image tag/id/digest:
 ```bash